Greetings from White_Space. Once again, we are delivering the goods!

Ever wonder how YouTubers effortlessly dominate? The answer isn't magic - it’s method, it's data, and we have it.

Here are 5 YouTube markets where we see increased demand and decreased supply.

💡Channel Idea #1

🏆 Award: Clean Eating & Lifestyle Inspiration
👁️ kViews:video ratio = 200 (high)
🤝 kSubs:video ratio = 4.0 (medium)
💻 Video product: Healthy Recipes, Meal Prep, and Lifestyle Tips
📊 Category: Food & Wellness
🥷🏽 Difficulty: 6/10

​AdSense​ ​
Scope: Yes
Details: Estimated monthly AdSense revenue is projected at $10,000 to $18,000

Brand Deals​
Scope: Yes
Details: This channel is ideal for health food brands, kitchen appliances, and lifestyle products. The channel's focus on clean eating appeals to brands promoting healthy products, from supplements to meal prep tools.

​Own Products ​
Scope: Possible
Details: Lisa (the creator behind Downshiftology) could expand her offerings with cookbooks, meal planning tools, or subscription meal plans. A modest conversion rate with a $50-$200 digital product could generate substantial monthly income.

🎯 Our take:

What This Channel Did Well: Downshiftology combines healthy living with simplicity, presenting recipes and lifestyle tips in an approachable way. Lisa’s transparency, clean visuals, and focus on accessible ingredients make her content easy to follow, inspiring a global audience interested in healthy, balanced eating.

Lessons for Aspiring Creators: Channels that promote long-term wellness (like clean eating or minimalism) resonate with audiences looking for lifestyle changes rather than quick fixes. Clear visuals and high-quality production are essential in food and lifestyle content to build trust and create an enjoyable viewing experience.

Applying This Niche to Other Areas: This format could be applied to fitness and workout routines, DIY crafts, or mindfulness practices. Building a content strategy around accessible, everyday routines can attract a dedicated audience seeking practical lifestyle inspiration.

💡Channel Idea #2

🏆 Award: Holistic Wellness & Yoga for All
👁️ kViews:video ratio = 150 (medium)
🤝 kSubs:video ratio = 5.8 (medium)
💻 Video product: Guided Yoga Sessions & and Self-Care Practices
📊 Category: Health & Fitness
🥷🏽 Difficulty: 5/10

​AdSense​ ​
Scope: Yes
Details: AdSense revenue is estimated between $15,000 and $25,500.

Brand Deals​
Scope: Yes
Details: Adriene’s content is an excellent match for wellness brands, eco-friendly yoga gear, and self-care products. Her relatable, calming approach attracts companies focused on mental and physical well-being.

​Own Products ​
Scope: Strong
Details: Adriene can offer subscription-based classes, retreats, or wellness journals. A recurring subscription model with just 1% of her audience at $10/month would yield substantial monthly revenue (could go up to $100k MRR)

🎯 Our take:

What This Channel Did Well: Adriene’s content is inclusive, calming, and accessible for viewers at all fitness levels. She’s built a strong, loyal following by fostering a sense of community and mindfulness, which appeals to people seeking holistic wellness and self-care.

Lessons for Aspiring Creators: Adriene’s success comes from fostering an inclusive community that feels connected and supported. Cultivate a space where viewers feel comfortable and empowered. Regularly uploading high-quality content that fits a specific purpose, like a daily yoga practice, encourages viewers to return.

Applying This to Other Areas: This approach can be applied to meditation, journaling, or stress relief channels. Focusing on accessible, low-barrier practices in any wellness area can attract a loyal audience seeking regular guidance and support. Generally, CPM rates are high for wellness channels.

Sometimes, all it takes is one video to inspire a channel.

🎥 Video outlier #1

👁️ Views:Subs ratio = >100 (high)
💻 Video product: Wellness & Breathing Techniques
📊 Category: Mental Health & Personal Wellness
🥷🏽 Difficulty: 6/10

💰 Our take:
This video excels by diving into a specific, impactful breathing technique that Neil personally credits with transforming his health, including managing stress, anxiety, and overall wellness.

By combining personal experience with actionable advice, Neil creates a compelling and relatable narrative. The video’s success stems from its address of the growing interest in holistic self-care practices and its simple technique, which viewers can immediately implement.

🎥 Video outlier #2

👁️ Views:Subs ratio = >60 (high)
💻 Video product: Retirement Planning & Financial Education
📊 Category: Personal Finance & Retirement
🥷🏽 Difficulty: 6/10

💰 Our take:
This video succeeds by addressing a universal financial concern, ‘retirement readiness,’ and breaking down average retirement savings by age 60. Kevin uses data to give viewers a benchmark for retirement goals, creating an informative yet relatable discussion that resonates with audiences who want clarity on their financial preparedness.

Kevin’s straightforward presentation, backed by data and practical advice, makes the content accessible and engaging. His focus on realistic retirement numbers provides viewers with a clear financial target and advice on the next steps, building confidence among viewers approaching retirement age.

🎥 Video outlier #3

👁️ Views:Subs ratio = 80 (high)
💻 Video product: Biblical Education & Faith Exploration
📊 Category: Religion & Spirituality
🥷🏽 Difficulty: 4/10

💰 Our take:
This video appeals to a niche audience by highlighting key Bible verses every Catholic should know, bringing depth and context to familiar passages. Dr. Bergsma’s focus on scriptural understanding and its application in daily life resonates with viewers seeking spiritual guidance and biblical insight.

His expertise adds authority, while the topic’s relevance keeps viewers engaged and encourages further exploration of faith.

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Scott Simson

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